What is visitor behavior tracking in ClickGuard

ClickGuard's monitoring and tracking extend well beyond the initial click on your ad. To empower you with data for making informed decisions, ClickGuard allows you to track visitor behavior after they land on your website and throughout their browsing session—without relying on browser cookies.

How does visitor behavior tracking work?

To track visitors after they click on your ads, you'll need to install the ClickGuard website tracking code on your landing pages. Once this code is active, it will monitor visitor interactions across your website in real-time.

This enables you to gain valuable insights into user behavior, helping you optimize your ad campaigns based on actual visitor activity.

What data is collected?

ClickGuard's behavior tracking focuses on identifying a unique device ID and capturing key interaction metrics that can be used to configure automated rules.

The data collected includes:

• Unique devices: Identifying and tracking individual devices accessing your site.
• Time spent on site: Measuring the duration visitors remain on your site.
• Pageviews: Tracking how many pages the visitor engages with.
• Site interaction level: Analyzing how visitors interact with your site’s content.
• Bot probability: Determining the likelihood that the visitor is a bot based on behavioral patterns.
  

This detailed tracking provides actionable insights, allowing you to refine your campaigns, improve engagement, and reduce wasteful clicks from non-legitimate sources.

See also: How does ClickGuard track time on website.