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False Positives in PPC and What's Machine Learning Got to Do With It?

Episode Summary

In our 5th episode, marketer extraordinaire Jason Pittock discusses with ClickGUARD’s co-founder and CTO, Miloš Đekić the importance of understanding what False Positives are and the role that Machine Learning has to play in this phenomenon.

Jason and Miloš go into detail explaining how Ad Tech tools that claim using ML / AI to block fraudulent traffic can be detrimental to the performance of an ad campaign. What’s more, these Ad Tech tools might actually set their users up to becoming victims of false positives.


ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count. 

We’re 100%:

1. Transparent - we hide nothing and show everything;
2. Accountable - we offer a paper trail for everything our system does;
3. Customizable - everything can be tweaked for you and your business needs;
4. Controllable - you’re in control! 

Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.

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Jason Pittock

Former CMO @ ClickGUARD

Miloš Đekić

Former Head of Product

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