Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.
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Why Data-Driven Marketers Don't Use Google Smart Campaigns
EPISODE SUMARY
In our third episode, Jason Pittock had an insightful talk with ClickGUARD’s founder Ralph Perrier about Google Smart Campaigns. The dialogue revolved around the value that Google Smart Campaigns service can bring you, the role of machine learning in ad campaigns, and the key metrics you have to look for when running Google Ads campaigns.
🔵 The evolution of Google Smart campaigns:
https://www.clickguard.com/blog/trust-in-google-smart-campaigns/
About ClickGUARD
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.
SPEAKERS
Jason Pittock
CMO @ ClickGUARD
Ralph Perrier
Founder & CEO of ClickGUARD
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