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Ralph Perrier

Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.
Ralph PerrierNovember 9, 2022
In 2020, Google reported more than 2 million separate instances of website spoofing. But surely you can tell the difference between a popular…
Ralph PerrierOctober 28, 2022
Sophisticated Invalid Traffic is an issue -- a real, painful, and budget-wasting one. You can’t protect yourself if you don’t understand where the…
Ralph PerrierAugust 18, 2022
Whether you’re an advertiser or a publisher who wants to make sure your AdSense account is prim and proper, you can admit that…
Ralph PerrierJuly 25, 2022
It has been estimated that, globally, digital advertising fraud costs would grow exponentially between 2018 and 2023, from $35 billion to $100 billion.…
Ralph PerrierJuly 14, 2022
Click fraud is real - it’s as real as it gets, and financially draining too. By the end of 2022, click fraud is…
Ralph PerrierJuly 11, 2022
To say the last couple of years has been a rollercoaster would be an understatement. Changes we’ve all seen and experienced across multiple…
Ralph PerrierJuly 10, 2022
For as long as people have been conducting business, criminals have been trying to take advantage. And as businesses have moved online, so…
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