Ralph Perrier
Ralph works with department leads to ensure they are well-integrated, highly motivated and focused on changing the AdTech space for digital marketers by delivering game-changing products and personal experiences.
What Is Website Spoofing – And How I…
Ralph Perrier | November 9, 2022
In 2020, Google reported more than 2 million separate instances of website spoofing. But surely you can tell the difference between a popular…
Sophisticated Invalid Traffic (SIVT), …
Ralph Perrier | October 28, 2022
Sophisticated Invalid Traffic is an issue -- a real, painful, and budget-wasting one. You can’t protect yourself if you don’t understand where the…
How to Check Invalid Clicks in Google …
Ralph Perrier | August 18, 2022
Whether you’re an advertiser or a publisher who wants to make sure your AdSense account is prim and proper, you can admit that…
Mitigating Bots in Click Fraud: Missio…
Ralph Perrier | July 25, 2022
It has been estimated that, globally, digital advertising fraud costs would grow exponentially between 2018 and 2023, from $35 billion to $100 billion.…
Wanna Stop Competitors Clicking AdWord…
Ralph Perrier | July 14, 2022
Click fraud is real - it’s as real as it gets, and financially draining too. By the end of 2022, click fraud is…
Ad Fraud Benchmarks You Need to Know i…
Ralph Perrier | July 11, 2022
To say the last couple of years has been a rollercoaster would be an understatement. Changes we’ve all seen and experienced across multiple…
How to Identify Click Fraud: A Realist…
Ralph Perrier | July 10, 2022
For as long as people have been conducting business, criminals have been trying to take advantage. And as businesses have moved online, so…
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