The Average Cost Per Click: What is Too Much? $1, $2 or $3?

June 21, 2017
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4 min
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Do you ever ask your self, what is my average cost per click?

Average Cost Per Click in PPC - The Black Hole!

ppc advertising blackboard with money sign with your Average Cost Per Click
What is your average cost per click?

Each product promotion campaign definitely includes digital advertising. As the world progresses, more and more people spend most of their time on their phones and computers. Why spend millions on radios and TV ads if Facebook has 1.94 billion monthly active users and Instagram proudly maintains 700 million monthly active users? But do advertisers know their actual average cost per click? Running targeted ads on social media and other online platforms can boost conversion rates and drive traffic to your website? Supposedly this is a recipe for success.

Knowing your average cost per click, life or...

What digital advertising has to offer is very tempting for marketers. Pay-per-click ads are the most promising ones. The concept of PPC ads is very simple: you publish an ad on, let’s say, Facebook and pay in accordance with the number of clicks. If you are wondering how much PPC ads cost then you are in the right place.

So, how much? Will we ever know the average cost per click?

There are numerous factors that decide the price of PPC ads. First of all, it depends on the publisher, each site has its own pricing. Take a look at some of the big ones:

  • Facebook - $0.27
  • Instagram - $5 a CPM (cost per thousand impressions)
  • Google Ads - between $1 and $2
  • Twitter - varies depending on bids

$0.27 or $1 might seem like a small number but in reality, they total up to a significant sum. Ads are investments and marketers expect high ROIs from them. Using the full potential of PPC ads is much harder.  If you don’t implement them right then the cost of the ads will be multiple times as much.

Mistakes won’t literally increase the price but decrease the effectiveness of the ad, leading you to pay again for them. Continuously running PPC ads and hoping that one of them might work is by far not addressing the issue.

Here are some costly mistakes that you should avoid:

  • Sending visitors to your home page instead of the product page
  • Not split testing the ad
  • Wrong keywords
  • Insufficient negative keywords
advertising budget and what is your average cost per click

These are rookie mistakes that will eliminate prospective clients instead of attracting them. Not to mention, not knowing your actual average cost per click.

Click Frauds Eat Up Your Ad Budget

How can we start to talk about the average cost per click when we are dealing with the "unknown"?
Whenever we talk about PPC ads, we have to remind ourselves about online ad fraud. The biggest financial damage to your ad campaign comes from cybercriminals who perform click frauds. In spite of how big your business is, your ad budget is definitely not unlimited. You set up the ads to increase your sales and end up with slightly changed numbers. And you keep spending money on PPC ads. As a result, the initial ads related expenses are replaced with wasted money.

If you don’t take precautionary actions for click fraud prevention and detection then the cost of a click will be much higher than you can ever expect. Luckily, there is software like ClickGuard that will help you save your money for better things.

Custom made algorithms have the capacity to detect any fraudulent activities that interfere with your clicks. ClickGuard will automatically block the IP address where the suspicious clicks come from, thus leaving you with quality clicks.

Online ads, fraud traffic or click fraud detection are not the only tasks of your marketing department. Spare them the trouble and time and refer to professional help. ClickGUARD is a data-driven tool designed to enable and empower your Google Ads campaigns.

The ClickGUARD editorial staff are responsible about communicating and sharing amazing content. They help with moderating guest posts, reviewing resource submission and writing different articles.