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Are Ad Platforms Gaining Too Much Control?

December 2, 2021 by Jason Pittock | 4 min reading time
With over 5.6 billion searches happening on Google each day, it’s no wonder that paid search is increasing in popularity (and not just…

New Google Ads Budget Report Will Allow Advertisers to Track Daily Campaign Spend!

November 29, 2021 by Octavia Drexler | 3 min reading time
Your ad budget is probably the most important factor to consider when starting an ad campaign. Crunching the numbers may seem difficult -…

Digital Advertising Cybercriminal Aleksandr Zhukov Was Sentenced to 10 Years in Prison

November 19, 2021 by Jason Pittock | 5 min reading time
On November 10, 2021, the mastermind behind the Methbot scheme, Aleksandr Zhukov was sentenced to 10 years in prison.  Methbot, a bot farm,…

Is Google's Voice Assistant Getting Better?

November 15, 2021 by Jason Pittock | 5 min reading time
Hey Siri, is Google’s Voice Assistant getting better?  According to some people, yes! Customers who value voice assistants such as Alexa, Siri, Cortana,…

Everything You Need to Know About the Facebook Whistleblower Scandal

November 14, 2021 by Jason Pittock | 7 min reading time
Before Facebook was Meta, a Facebook whistleblower spilled the beans regarding user privacy information and how it negatively affects children on Instagram, an…

What Are the New Conversion Value Rules in Google Ads?

November 4, 2021 by Octavia Drexler | 5 min reading time
Google Ads has now implemented new Conversion Value Rules so that advertisers will have more control over smart bidding.  What are Conversion Value…

Google Will Allow Access to Advertisers' Recent History. Is It Good News?

October 18, 2021 by Octavia Drexler | 4 min reading time
With so many platforms being sued for breaching their data policies, Google is attempting to become more transparent by allowing users to access…

Expanded Text Ads (ETAs) Will Be Gone in June 2022

October 14, 2021 by Octavia Drexler | 6 min reading time
Starting on June 30, 2022, Google will no longer support Expanded Text Ads (ETAs). This message doesn’t come as a shock to some…

Are Data-Clean Rooms a Solution for a Cookieless World?

October 12, 2021 by Octavia Drexler | 4 min reading time
Ever since it was announced that Google is doing away with third-party cookies, marketers everywhere have wondered how they are going to track…

What Happened to Google Ads Search Terms?

October 10, 2021 by Octavia Drexler | 4 min reading time
Google Ads search terms used to be a pretty basic element in the whole ad creation process. In fact, it was integral for…

Should Users Delete Chrome on Windows 10?

October 4, 2021 by Octavia Drexler | 4 min reading time
As we previously reported, Google is planning to phase out third-party cookies due to privacy concerns. In response to this elimination of vital…

Amazon Fined Staggering Amount of $886m for Data Breach

September 14, 2021 by Octavia Drexler | 4 min reading time
Given that Amazon has been in the news a lot lately, the words "Amazon fined" should probably not come as a surprise for…

Google Ads Makes Changes to Their Violations Policy

September 13, 2021 by Jason Pittock | 3 min reading time
Beginning in September, Google has announced that they will roll out a strike policy that will be used against advertisers who continually violate…

Sound the Alarm, ClickGUARD Has Released The Google Ads Masterclass!

August 26, 2021 by Jason Pittock | 4 min reading time
ClickGUARD has released a brand-new Google Ads Masterclass that focuses on PPC marketing. This is a great skill to learn, especially in today’s…

Google Ads Editor V1.7 Brings Support for Hotel Ads

August 23, 2021 by Jason Pittock | 3 min reading time
It looks like Google is on a roll this year! After releasing the new Google Ads Creative Studio earlier this year, Google has…

Google Was Fined in France for Breaching Antitrust Order

August 9, 2021 by Jason Pittock | 3 min reading time
Google was fined in France with no less than 500 million Euros (592 million USD) for breaching an antitrust order that was supposed…

New Google Ads Creative Studio, Who Dis? Top Things You Need to Know About the New Google Ads CS

July 13, 2021 by Jason Pittock | 4 min reading time
Google has been through several iterations throughout the years. From a humble search engine, to a company rivaling big-name tech brands like Apple,…

The New Google Analytics 4 - Is It Any Good?

July 13, 2021 by Jason Pittock | 10 min reading time
As previously reported, Google Analytics 4 has come out of beta testing, and marketers everywhere are torn as to whether they find this…

Google Analytics 4 Backlash. Why Aren't Marketers in Love with the New GA?

July 9, 2021 by Jason Pittock | 5 min reading time
Google is an essential platform for digital marketers everywhere and lately, they've been working on a lot of updates (nothing new, heh?). Not…

How Will the New iOS Update Affect Advertisers?

July 9, 2021 by Jason Pittock | 5 min reading time
Let's face it: the new iOS update was a pretty polarizing one.  On the one hand, TikTok users spent hours teaching others how…

Methbot: The 2021 Update

July 7, 2021 by Jason Pittock | 3 min reading time
On May 28, 2021, Bloomberg reported that Aleksandr Zhukov, a Russian national, was found guilty of defrauding millions of dollars from advertising agencies…

The Future of CX According to McKinsey

June 23, 2021 by Jason Pittock | 5 min reading time
We’ve all been there - we’re purchasing something at the grocery store, or we’re treating ourselves to a product that we’ve had our…

Google Released Google Ads API Version 8.0

June 23, 2021 by Jason Pittock | 3 min reading time
Google Ads API is an integral part of any marketer’s journey, as it enables users to manage ad campaigns and keep track of…

What Will Change in Google Ads when Google Removes All Third-Party Cookies?

June 23, 2021 by Jason Pittock | 3 min reading time
As we recently reported, Google Ads is phasing out third-party cookies. Where does this leave marketers, then? How can small businesses effectively reach…

Google’s Sneaky Ways to Eliminate Cookies

June 23, 2021 by Jason Pittock | 4 min reading time
Right before the world changed with the emergence of the coronavirus, Google announced another world-changing feature - or rather, the elimination of one.…

Google Ads Broad Match Is No More - Now What?

June 23, 2021 by Jason Pittock | 3 min reading time
As previously reported, Google Ads Broad Match is officially no longer in service. This comes as a blow to small business owners and…

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